Posted Date: January 18, 2013
Brenda Wensil, Chief Customer Experience Officer, Federal Student Aid
Subject: Helpful Social Media Tools to Promote FAFSA Completion
Federal Student Aid (FSA) wishes you a Happy New Year! For us, a new year means a new FAFSA. FSA provides more than $150 billion in grants, loans, and work-study funds each year to help pay for college or career school and as you know, completing the FAFSA is the primary step for determining eligibility for federal student aid and subsequently accessing these funds. With the 2013-14 application having gone live January 1, FSA’s Digital Engagement Group is asking for your assistance in promoting FAFSA completion.
We are asking for your help in getting the message out through your social media channels about the importance of completing the FAFSA early in the year. To help you do that, we have developed some resources for you to use:
FSA’s social media content calendar to support FAFSA completion: Includes Facebook posts and tweets
20 Tweets to promote FAFSA completion
10 Facebook Posts to promote FAFSA completion
- Helpful infographics
- Embed our videos, infographics and Twitter stream into your site
In addition, over the next few months, the Federal Student Aid Digital Engagement Group will be actively managing our own presence on social media with a strong focus on FAFSA completion. We highly encourage you to use and repost our content whenever applicable. Here are the places you can find us:
These tools can be found in the Tools for Schools section on IFAP. We will provide bi-monthly updates to tweets, posts, and other timely information for use on your social media channels. Thanks for your support and commitment to advancing the higher education goals of students and families across the country. We encourage you to forward this information to others who may be interested.
If you need additional information or assistance, please contact firstname.lastname@example.org.